Pantone 2023 Color of the Year: Shop Our Viva Magenta Edit


Unlike everyone’s “in” and “out” lists at the start of the year, Pantone‘s latest findings are something all fashion people can agree with: Pink is power. Magenta, that is. 

Unveiled at Art Basel 2022 in Miami, Pantone’s color of the year is none other than a vibrant, magnetic red-pink dubbed Viva Magenta by the hue company. Pantone’s Color of the Year honor goes back more than 20 years, with the first installment of the series occurring in 2000.

Just like previous years, Pantone chose Viva Magenta based on data, viral social media moments, and the zeitgeist, according to Leatrice Eiseman, director of the Eiseman Center for Color Information and Training. Eiseman, who lead the panel of experts during Pantone’s search for the 2023 Color of the Year, told Who What Wear she’s already getting into the Viva Magenta spirit with a new pair of custom-painted glasses.

“They’re a great exclamation point, and it’s such fun since they’re right there on your face,” she says. “It always starts a conversation because it’s not the usual tortoise or black frames people have.”



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