When it comes to affordable high street destinations, it’s impossible to overlook H&M. The brand is known for its classic basics as well as trend-led items, which, season after season, manage to…
Tag: Affordable Fashion
9 Affordable Trends I’m Investing In This Autumn
I’m going to go ahead and bravely admit that I truly love autumn. Professing my adoration for the cooler, crisper season sounds like I have an aversion to summer (believe me, there’s…
7 H&M Trending Items Everyone Is Wearing Right Now
When it comes to discovering this season’s It products, at Who What Wear we all agree that Instagram is a great source of inspo. Whether it’s a fabulous dress or…
24 Expensive-Looking H&M Basics Under £40
All hail H&M. Honestly, as a fashion editor, I look at a lot of new-in products every day across high-street and luxury fashion. And after all these years, the affordable hero…
The 28 Best H&M Items of 2023 So Far, According to an Editor
H&M is always the first place I head to when I’m in need of affordable basics or pieces to pep up my clothing rotation. I didn’t purchase much earlier in 2023, as I…
How to Shop Designer Brands for Less, According to an Expert
I’m a minimalist at heart, so my dream wish list is usually full of simple, elegant and timeless pieces that reflect a quiet luxury—a Row cashmere knit or a Max Mara…
All the Under-£200 Items That Chic Celebs Wear on Repeat
As the original influencers, celebrities are a tried-and-true source of style inspiration. From Jennifer Lawrence’s long-standing relationship with Dior to Laura Harrier and Hailey Bieber‘s ties to Saint Laurent, celebrities are the ones with…
These Are Officially Arket’s 9 Best-Selling Items Right Now
One of the best things about working at Who What Wear is that we have access to a bunch of data about the shopping habits of our readers. Don’t worry,…
How to Shop Zara Like a French Woman
How to shop Zara like French women is something we ask more often than you might imagine. Why? Well, the French are notoriously a little bit more discerning when it comes to the high…
32 Italian-Inspired Amazon Prime Day Shopping Finds
While I’m just as inspired by French style as the next person, it’s the cool polish of Italian style that’s really all I can think about at the moment. While their French counterparts…
Amazon The Drop: Shop Expensive-Looking Clothes in Prime Day
If I told you I knew fashion editors that shopped for clothes on Amazon, I wouldn’t blame you for not believing me. But, honestly, I do (myself included)— you just…
25 Expensive-Looking H&M Basics That Get Editor Approval
Shopping for basics is admittedly not the most exciting thing in the world, but they’re some of the most important wardrobe purchases you can make. And since you wear them so often,…
