Sherif M. Awad's Selected News

There’s no denying that The Frankie Shop has become an editor-approved, It-girl brand over the years through its effortlessly cool yet sophisticated silhouettes with a minimalistic flair. Taking the fashion…

Fashion

Second Life Podcast: Marguerite Zabar Mariscal

1 week ago

Sherif M. Awad

Inside the culinary empire, which now includes outposts in Los Angeles and Las Vegas, Zabar Mariscal has been proving her indispensable value since 2011, when she started as an intern.…

Fashion

Second Life Podcast: Susan Alexandra

2 weeks ago

Sherif M. Awad

We’ve been covering the incredibly fun jewelry and accessory brand Susan Alexandra since its viral handbags debuted in 2017, as the whimsical designs quickly caught the eyes of many within the…

Fashion

Second Life Podcast: Jamie Beck

3 weeks ago

Sherif M. Awad

Jamie Beck is an anomaly. At just 13 years old, she took her first photograph, and by 28 years old, she opened her own commercial photography studio in Lower Manhattan called…

Fashion

Second Life Podcast: Allyson Felix

4 weeks ago

Sherif M. Awad

Perhaps one of the most celebrated female athletes, 11-time Olympic medalist Allyson Felix has made quite a name for herself on the track. At the age of 18, Felix won…

Fashion

Second Life Podcast: Pia Baroncini

2 months ago

Sherif M. Awad

Alongside Davide, Pia has major plans for expanding the import business, with hopes to debut a neighborhood Baroncini Bar in Los Angeles. As the ultimate husband-wife duo, they also work together…

Fashion

Second Life Podcast: Daria Burke

2 months ago

Sherif M. Awad

Daria Burke is an absolute business powerhouse. As the ultimate multi-hyphenate holding prestigious titles such as business leader, board director, investor, advisor, and writer, Burke spent her career building iconic brands…

Fashion

Second Life Podcast: Alex Snodgrass

2 months ago

Sherif M. Awad

It’s Snodgrass’s fresh perspective on food that has truly led her to build not just a following but also a new brand. Snodgrass recently launched SideDish, a multipurpose dressing collection…

Fashion

Who What Wear Podcast: Nell Diamond

2 months ago

Sherif M. Awad

Did you think it was going to be the sensation that it has been? We launched The Nap Dress in 2019, and the business started in 2016. The first couple of years…

Fashion

Second Life Podcast: Mary Lawless Lee

3 months ago

Sherif M. Awad

Lee has transcended Happily Grey beyond the internet; in fact, the brand has a brick-and-mortar store in Nashville that carries a specially curated assortment spanning apparel, accessories, kids, and home.…

Fashion

Second Life Podcast: Jeanine Lobell

3 months ago

Sherif M. Awad

Jeanine Lobell is an absolute legend in the beauty industry—the notable name behind one of the most beloved and incredibly innovative cosmetics companies, Stila. Lobell founded the company 28 years…

Fashion

Second Life Podcast: Aishwarya Iyer

3 months ago

Sherif M. Awad

Aishwarya Iyer is setting a new standard for cooking with her brand, Brightland. The brand not only is dedicated to enhancing the cooking experience through bespoke, high-quality olive oils, vinegar,…