Sherif M. Awad's Selected News (2)

COS’s Rounded Wool Coat Is Destined To Sell Out

Before we knew it, September had taken hold. Though we’ve being eased into the cooler months by a last-minute heatwave and a mild start to the season, we know that it’s only…

COS’s Knitted Sets Are the Best on the High Street

If there’s one thing to know about the Who What Wear UK team, it’s that we love a matching set. Minimum input, maxim output. A fool-proof styling option if you’re…

Where to Shop the Mary-Jane Ballet Flat Trend for Autumn

The good news? Although some celebs are indulging their Mary Jane addiction with designer styles from The Row, Miu Miu and Margiela, the great British high street has cottoned on to this…

These Are Autumn’s 12 Top Cult Buys, According to an Editor

As fashion editors, we’re rather well acquainted with the trend cycle. We’ve witnessed hundreds of beautiful garments and many exquisitely crafted accessories rise in popularity, before ebbing out of style. There are, however,…

25 New-In COS Pieces That You Can Wear Way Beyond Summer

The high-street brand our editors are most impressed by this summer is COS. Simple classics are the bread and butter of this brand that has built a loyal fan base for its…

The 5 Best Shoes to Wear With Miniskirts, No Questions Asked

When deciding which shoes are best, you want to deduce what vibe you’re going for and build from there. For evening looks, the combination of a miniskirt paired with patent…

The Best Dresses Under £300 That a Stylist Wears On Repeat

Dresses are an integral part of many of our wardrobes and have become an easy outfit solution we reach for on the daily, mostly due to their throw-on nature. Even…

The 12 Best Items from Zara, & Other Stories, COS and Mango

Like every season, as we inch closer to high summer, I’m desperate to wear all the looks I’ve been planning in my head. But this summer feels different. Of course, each season, there…

6 French-Girl Summer Basics to Look Effortlessly Chic

There’s no denying we’ve been trying to emulate French women’s style for decades. And considering they possess the innate power to make even the simplest of items look incredible, it’s hardly…

30 New-In Pieces From Zara, & Other Stories and COS I Love

I’m a very fussy high-street shopper. As someone who has seen trends and It pieces come and go more times than I’ve had hot dinners over the past 15 years I’ve…

Best Bandeau Dresses for Summer

In addition to languid frocks, tailored skirts and denim in excess, bandeau dresses and strapless silhouettes have shaped up to be one of this and last season’s most esteemed trends. And they’re…

The 27 Best COS Dresses You Can Buy Right Now

When your job is to find emerging trends and show your fellow fashion enthusiasts each brand’s seasonal must-haves, you need to be an open-minded shopper. Very rarely will I disregard a…