All of a sudden September is upon us and we’ve found ourselves scrambling to freshen up our wardrobe with sleek hero items that will carry us through the month (and all of autumn) in style.…
Tag: Emerging Trends
These Are the Best Striped Jumpers on the High Street
Combining summer’s penchant for all things nautical with autumn’s demand for chic knits, the Breton jumper was born, destined to thrive as a trans-seasonal favourite forever more. After Totême’s perfect striped…
H&M’s Autumn Edit Is Here: 31 Impressive Buys to Shop Now
When it comes to affordable high street destinations, it’s impossible to overlook H&M. The brand is known for its classic basics as well as trend-led items, which, season after season, manage to…
7 H&M Trending Items Everyone Is Wearing Right Now
When it comes to discovering this season’s It products, at Who What Wear we all agree that Instagram is a great source of inspo. Whether it’s a fabulous dress or…
This H&M Premium Collection Knit Is Bound to Sell Out
If there’s one secret to shopping the high street that us fashion editors would like to gatekeep, it’s H&M’s ‘Premium Selection‘ edit. The collection is always full of seriously expensive-looking, thoughtful…
The 25 Best Reformation New-In Buys
Picture this—it’s a balmy evening in Italy, the sun’s setting, and you’re frolicking in your Reformation garms. Dreamy, right? That’s the exact vision Reformation conjured on its latest press trip, where…
You’re About to See This Quiet Luxury Jewellery Everywhere
Since its launch in 2022, 886 by The Royal Mint has proven itself to be a standout in the jewellery industry. Created by The Royal Mint, the official maker of…
29 Shockingly Pretty Zara Dresses to Buy While You Still Can
I check Zara’s app as much as I check Instagram, which is dangerously often. One part work duty and one part passion project, my obsession with seeing each and every new thing that’s added…
8 Jewellery Trends That Are About to Dominate This Summer
Whether you consider yourself a refined minimalist or an expressive maximalist, one thing we all have in common is some degree of accessorising, and when it comes to putting the final…
The Jeans-and-Shoes Look French Girls Will Wear This Autumn
In simple terms, jeans and a white shirt may not feel like something to write home about, but the brilliance of this outfit is all in the detail. Firstly, the shape of…
Net-a-Porter’s Summer Sale Is Here—See Our Top Buys
Public service announcement! The Net-a-Porter summer sale has finally arrived. Not that I spend my spring counting down to the big event or anything… But look, here at Who What Wear UK…
