Sherif M. Awad's Selected News (2)

7 Natural Smokey Eye Makeup Looks Are So Easy to Re-Create

As a beauty editor, I see makeup trends everywhere, whether it’s IRL, on social media or on the red carpet. But in terms of the trends that people are actually searching for…

5 Common Makeup Mistakes That Make or Break Your Makeup

One of my qualms with my makeup was that my eye shadow never seemed to stay put. Having deep-set, hooded eyes, I found that my eye shadow would look great…

1970s Makeup Looks to Add to Your Saved Folder Right Now

You don’t need us to tell you that makeup trends come and go. In recent years, we’ve seen the fall of bold Instagram brows make way for wild, fluffy strands, waved…

The 11 Best Zara Beauty Products To Invest In

If there’s one high-street clothing destination you can always rely on, it’s Zara. Looking for jeans and a nice top? Go to Zara. Need a wedding guest outfit with accessories to match? Pop…

10 Tricks Makeup Artists Use For Almond Shaped-Eyes

As versatile as almond-shaped eyes are, embracing your natural shape can truly make them stand out. “I personally believe each eye will bring out the most flattering and natural shape of each eye on…

This Holy-Grail Product Is My Secret for a Perfect Cat-Eye

ICYMI, Ulta’s highly anticipated 21 Days of Beauty Event is on through April 1, and each day, a selection of beloved beauty items are slashed down to 50% off their normal price.…

3 Eyeliner Application Techniques You Need to Know

Photo:   The first thing you have to know is how to create the most flattering shape for your eyes. According to Mellinger, the fold of your eye is what determines that.…

7 Makeup Artist–Approved Looks for Beginners

How long have you been a makeup artist? And what do you love about makeup? I’ve been a makeup artist for over eight years. What I love about my career is…

The 7 Best Drugstore Eyeliners to Swap for Expensive Ones

Eyeliners fall into that annoying category of beauty products that seem like they should only cost $5 but typically manage to run us upward of $15, $20, even $30. Uh,…

The Best Eye Pencil Sharpeners and Why You Need One

We’re pretty eyeliner obsessed—from the best waterproof liners to drugstore pencils, no liner goes underappreciated around here. But even the best pencils eventually go dull. And anyone who has ever…

The Best Beauty Products of 2022 According to Editors

Photo: Erin Jahns Can you believe that 2022 is almost over? I know, with less than a month to go, there’s no better time to reflect on the year than…

5 Ways to Use Makeup for Tired Eyes

I am no makeup whizz, trust me. I can’t do winged liner (despite years of trying), I have no idea how to contour like people on TikTok do, and any attempt at lining my lips is…