These Are the 10 Best CC Creams Ever, Hands Down

I have a confession to make: Despite being a beauty editor with an embarrassingly large amount of products stashed in my house, I actually use a surprisingly small amount of them…

5 Common Makeup Mistakes That Make or Break Your Makeup

One of my qualms with my makeup was that my eye shadow never seemed to stay put. Having deep-set, hooded eyes, I found that my eye shadow would look great…

The 21 Best Red Hair Colours, No Questions Asked

“The first step to finding the right colour is understanding what undertone you have,” says Cliphair stylist Lynn Chambers. “Your undertone is not the same as your skin tone or…

The Ageless Anti-Jeans Trend That We’re Wearing This Summer

Allow me to set the scene. It’s summer 2023 and you’re reclining in the sun, perhaps with a chilled rosé in one hand and a book in the other. What…

We Rate Every Single Iconic Outfit From Succession

Succession might not be a show that centres around fashion on first watch, but that’s not to say that, over the last four seasons, the characters’ wardrobes haven’t piqued our…

5 Festival Fashion Trends to Try This Summer

Coachella 2023 might be behind us, but a whole summer of festivals is on the horizon. Whether you’ve nabbed yourself a ticket to Glastonbury, Primavera or a laid-back local fete, you’ll need the…

These 5 Shoes Styles Go With Everything I Own

The idea of capsule collections and wardrobe staples is always at the forefront of our minds. The Who What Wear team is constantly calling into question how we shop and why we buy…

8 Simple Summer Outfits You’ll Wear on Repeat

Do you ever have those mornings when you just can’t think? If, like me, you’re not much of a morning person, then that might be the majority of them. Aside from making…

The 48 Best Designer Basics That Are Worth the Investment

After hours of research, I’ve put together a list of the luxury pieces that I think are really worth the investment. Think forever buys that aren’t tied to a trending hashtag, just quality wardrobe essentials like…

The £35 Amazon Dress That’s Going TikTok-Viral

As it turns out, we owe a lot to the influence TikTok has had on our lives over the last couple of years. Like many others, I was quick to…

The Best Basket Bags to Shop In 2023

Although they’ve been a particularly popular trend among the fashion crowd since Loewe’s raffia basket reinvigorated the piece back in 2017, anyone who’s a true fan will know that basket bags have been…

6 Sandal Colours That Go With Everything, No Question

Just like any other shoe style in your wardrobe, a pair of sandals must work hard with items you already own. Of course, there is room in every footwear collection for…