All of a sudden September is upon us and we’ve found ourselves scrambling to freshen up our wardrobe with sleek hero items that will carry us through the month (and all of autumn) in style.…
Tag: H&M
I Tried and Reviewed H&M’s Chic New Autumn Collection
It’s clear the brand is focusing on the classics for autumn 2023 (which automatically gets our vote). We’re talking cream knits, camel coats and check blazers. But what’s impressing us most is…
Where to Shop the Mary-Jane Ballet Flat Trend for Autumn
The good news? Although some celebs are indulging their Mary Jane addiction with designer styles from The Row, Miu Miu and Margiela, the great British high street has cottoned on to this…
H&M’s Autumn Edit Is Here: 31 Impressive Buys to Shop Now
When it comes to affordable high street destinations, it’s impossible to overlook H&M. The brand is known for its classic basics as well as trend-led items, which, season after season, manage to…
Five Ways To Style H&M’s New-In Cashmere Jumper
We’re always on the lookout for high-quality knits, as let’s face it, in the UK, there are only a few weeks out of the entire year that we’re not wrapping…
7 H&M Trending Items Everyone Is Wearing Right Now
When it comes to discovering this season’s It products, at Who What Wear we all agree that Instagram is a great source of inspo. Whether it’s a fabulous dress or…
24 Expensive-Looking H&M Basics Under £40
All hail H&M. Honestly, as a fashion editor, I look at a lot of new-in products every day across high-street and luxury fashion. And after all these years, the affordable hero…
The 28 Best H&M Items of 2023 So Far, According to an Editor
H&M is always the first place I head to when I’m in need of affordable basics or pieces to pep up my clothing rotation. I didn’t purchase much earlier in 2023, as I…
H&M’s Trench Coat Is Under £70 and Sure to Sell Out
We see it as our job to get word of these hero H&M buys out to you as quickly as we can so you don’t miss out either—and so today, we’re…
This H&M Premium Collection Knit Is Bound to Sell Out
If there’s one secret to shopping the high street that us fashion editors would like to gatekeep, it’s H&M’s ‘Premium Selection‘ edit. The collection is always full of seriously expensive-looking, thoughtful…
H&M Bouclé Jackets are a Key Buy for Autumn
If I had to pick one item of my wardrobe that gets the most compliments, it would be my H&M tweed bouclé jacket. It’s a piece I managed, miraculously, to…
