9 Brands Like Toteme for Minimalist Shoppers

If your saved folder is full of the outfits of understated icons like Rosie Huntington-Whiteley, The Olsens and Katie Holmes, it’s more than likely you’ve seen your fair share of…

How to Replicate Angelina’s Expensive-Looking Rome Outfit

Understanding that it’s all about the fit, Angelina masterfully styled her ever-so-slightly oversized blazer over a tonal white dress, which was equally flowy, creating a harmonious silhouette. Polishing the look, the actress…

30 Sale Buys From Arket, & Other Stories and Massimo Dutti

It’s not the amount of money off that I’m most interested in, though, (of course, more is always better) but it’s the quality of products that really matters when trying…

Who What Wear: Next in Beauty Is Open for Entries

After months in the works, Who What Wear’s first ever beauty awards, Next in Beauty, is now live and open for entries.  What’s new and next in Beauty? Who What…

7 TikTok Fashion Trends You Need to Know Now

In the year that gave us the Bennifer wedding, a new Lindsay Lohan film and a free Britney, it would only be right for fashion to echo the cultural shift. “It’s impossible to have…

J.Lo Wore an Ab-Baring Gown and Platforms to the Met Gala

“For a girl from the Bronx, to meet someone like Karl [Lagerfeld] was an honour,” Jennifer Lopez said to Lala Anthony, the host of this year’s Met Gala livestream, on…

5 of the Best Bank Holiday Fashion Sales to Shop Now

Scrolling through endless pages of sales searching for the best deals can be more than a little boring, though, especially when you’ve got pub gardens, friends’ weddings and staycations to…

Autumn/Winter 2023 Fashion Trends: 19 Expert-Backed Looks

At Who What Wear, we like to do things in our own way, and true to form, we’ve taken this approach in our in-depth analysis of the autumn/winter 2023 fashion…

18 Affordable Sustainable Brands You Need to Know About

The first stepping stone to making your wardrobe more considered is to spend less frivolously. By cutting back on items bought on a whim (which, let’s face it, you’ll likely…

21 Expensive-Looking Accessories In Charles & Keith’s Sale

So when we heard that the brand was launching a pretty epic spring sale this week, we thought it was only fair that we share the details with you, along with…

These Brands Are Making Clothing for Women, by Women

Here’s a paradox to digest over your morning coffee. Fashion has a female problem.  While the industry is still coming to terms with the fact that it hasn’t done nearly…

These 7 Newcomers Are Ones to Watch From Fashion Month

Fashion month may have come and gone, but the looks that went down the runways of each city have stuck around in our minds (and shopping carts). While familiar designers such…