These Italian Eyeshadow Palettes Are On Sale at Ulta Today

I am always on the lookout for cool brands that make high-quality products that people might not know about—bonus points if said products are also affordable! Nabla, an indie beauty brand…

The 4 Best Lipsticks on Sale at Ulta Right Now

IMHO, you can never have too many lipsticks. My personal tastes vary when it comes to the item—I love a good drugstore formula as much as I do a high end one…

This Holy-Grail Product Is My Secret for a Perfect Cat-Eye

ICYMI, Ulta’s highly anticipated 21 Days of Beauty Event is on through April 1, and each day, a selection of beloved beauty items are slashed down to 50% off their normal price.…

I'm a Beauty Director—See How I Would Spend $150 at Sephora, Nordstrom, and Ulta

Spring and summer are just around the corner, and with a new season also comes an insatiable itch to mix up my beauty routine and restock some of my favorite products.…

15 Best Perfumes at Ulta

If you’ve ever spent any time in one, then you’re aware that Ulta is quite literally a beauty gold mine. Anything and everything you could ever want in the beauty realm—chances…

The 34 Best Everyday Beauty Staples To Buy At Ulta

Despite the piles of press packages and “need-to-test” beauty products strewn across my apartment (it’s an organized type of chaos, I swear), nothing beats a planned or not-so-planned jaunt into my closest…

These Are the Best Fragrances to Know by Ariana Grande

Whether you’re a dedicated Arianator or not, there’s no denying that Ariana Grande‘s fragrance line has claimed a much-deserved spot as one of the top-selling celebrity fragrance brands since the release of her debut scent,…

The Best Beauty Products of 2022 According to Editors

Photo: Erin Jahns Can you believe that 2022 is almost over? I know, with less than a month to go, there’s no better time to reflect on the year than…

The Best Foundations at Ulta, According to a Makeup Artist

I, being a curious beauty editor, am always wondering what celebrity makeup artists are buying from retailers like Sephora, Ulta, and even the drugstore. After all, they might be masters at their craft,…